ALDImobile
Serving 1.7 million customers and counting.
Overview.
ALDImobile, one of Australia's most successful mobile service providers, have used We Make Apps for their mobile
app since entering the market in 2014.
UX and UI
Mobile Apps
Does one thing, really well.
The ALDImobile app has a clearly defined function - let customers manage their mobile service. In the app, users
can check their balance, recharge or switch plans, gift data between their friends, view past payments and manage
their account details.
Behind that simple brief is layers of complexity. The ALDImobile app communicates with middleware layers and
requires careful parsing of data to ensure business rules are adhered to and unexpected payloads are handled
gracefully.
The overarching user experience aims for simplicity and ease of use. Customers want to get in, complete their
tasks and be on with their day. Stickiness in an app like this suggests something is wrong.
Handling scale.
More than any other app developed by We Make Apps, the ALDImobile app needs to be incredibly robust and
performant. The app has an install base of over 1 million and customer have high expectations for an app for such
a critical utility.
Data from middleware layers is sometimes slow to load, so the app is designed to use a variety of user experience
techniques to provide dynamic loading, where screens are presented with as much information as possible, while
waiting for additional details to load.
Being able to trace and aggregate anonymised diagnostic data is also critical in ensuring a trouble free
experience for all users. With such a huge user base, every edge-case and corner-case will eventually happen and
the app must manage all scenarios.
A long-term partnership.
We Make Apps developed the very first ALDImobile app soon after the service launched in Australia in 2014. We've
been a partner with ALDImobile throughout their journey, helping to keep the app up to date, adapting to back-end
changes and undertaking 3 significant rebranding builds.
The kind of long-term engagement we have with ALDImobile typifies the We Make Apps approach to building software.
We're not just temporary coders for hire, we stick around and learn about our client's businesses, then we build
the app to make that business work on mobile.